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We asked ChatGPT…

British Craft Lager


We talk a lot about our commitment to ‘Proper craft lager, brewed properly’, but we thought we’d dip our toe into the new (ish) emergence of AI.

So don’t just take our word for it, we asked ChatGPT, “What is proper craft lager?”, and here’s what it said:

“Proper craft lager, often referred to simply as “craft lager,” is a type of beer that is brewed by small, independent breweries with a focus on traditional brewing methods and high-quality ingredients. Craft lagers are characterised by their attention to detail, flavour complexity, and a commitment to producing a well-balanced and flavourful beer.

Here are some key characteristics of proper craft lager:

  • Small, Independent Breweries: Craft lagers are typically produced by small, independent breweries that prioritise quality over quantity. These breweries often have a strong connection to their local communities.
  • Traditional Brewing Methods: Craft lagers are often brewed using traditional and time-tested brewing techniques. This can include the use of top-fermenting yeast strains (ale yeast) or bottom-fermenting yeast strains (lager yeast), depending on the specific style of craft lager.
  • Quality Ingredients: Craft breweries place a strong emphasis on using high-quality ingredients, including malted barley, hops, yeast, and water. Many craft lagers use a variety of specialty malts and hops to create unique flavours.
  • Flavour Complexity: Craft lagers are known for their flavour complexity and balance. They can range from crisp and refreshing to more complex and full-bodied. Craft brewers often experiment with different ingredients and techniques to create distinctive flavour profiles.
  • Attention to Detail: Craft brewers pay meticulous attention to every step of the brewing process, from the selection of ingredients to fermentation, conditioning, and packaging. This attention to detail contributes to the overall quality of the beer.
  • Diverse Styles: Craft lagers encompass a wide range of beer styles, including Pilsners, Helles lagers, Märzen, Bocks, and more. Each style has its own unique characteristics and flavour profiles.
  • Local and Artisanal: Craft lagers are often produced on a smaller scale and may be available primarily in local markets or through independent retailers. This emphasis on locality and artisanal production is a hallmark of the craft beer movement.

Overall, proper craft lagers are known for their commitment to quality, tradition, and the pursuit of exceptional beer flavours, making them a popular choice among beer enthusiasts who appreciate the art and craftsmanship of brewing.”

We couldn’t agree more 👏 Shop our PROPER craft lagers here >>

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